How to Stay Competitive Using Video to Market Your Business

Let's be honest, you have competition in your business industry. How do YOU compete with and stand out amongst your competition? Let's be even more honest, if you aren't using video today to market you business, it's a sure sign you and your business are behind the times. It doesn’t matter what industry you’re in; most business are using video to market their business. It’s essential to get with the times to stay ahead of the pack! Below are a few stats to help motivate you.

1. Marketers who use video grow revenue 49% faster than non-video marketers. (1)

2. 52% of marketing professionals worldwide said video is the type of content with the best ROI. (1)

3. The average conversion rate for websites using video is 4.8%, compared to 2.9% for those that don’t use video. (1)

4. On average, people spend 2.6x more time on pages with video than without. (2)

5. 72% of consumers prefer video over text to learn about a product or service. (1)

6. A website is 53 times more likely to reach the front page of Google if it includes video.(11)

7. Prospects are 85% more likely to purchase after viewing video content. (3)

8. Including video on landing pages can increase conversion rates by 80%. (4)

9. An initial email with a video receives an increased click-through rate by 96%. (1)

10. Prospects are 95% more likely to remember a message told by video rather than text. (5)

If you want to stay ahead of your competition and give your customers what they need and want, it’s more crucial now than ever before to start using video in your marketing strategy. Don't you want to increase revenue 49% faster, or increase your email click-through rate by

96%?? Wouldn't you prefer to be on the 1st page of Google, or increase your conversion rate by 80%?? Isn't the whole point of our business to make you money? It's just simple, if you want your business to make you more money, then its time to start using video to market your business.

References

(1) WordStream – https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics

(2) Wistia – https://wistia.com/learn/marketing/video-time-on-page

(3) Vidyard – https://www.vidyard.com/blog/50-video-marketing-stats-prove-youre-doing-it-right/

(4) Unbounce – https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

(5) Pop Video – https://www.popvideo.com/blog/looking-at-the-facts-why-video-content-has-the-highest-retention-rate