ambit productions video treatment
Bainbridge Senior Living
From the perspective of a resident , we hear their heartwarming story which creates connection and builds rapport with potential new clients
based on a true story
Story example
Starting at around 14 seconds, while paying attention to the dialogue, picture a sweet older woman or man telling their story and what their day is like at Bainbridge Senior Living. The story serves as an opportunity to connect not only with the potential new resident but with the family who cares about them too. Staff or family could also chime in, adding to the warmth of the story.
TONE
Warm. Genuine. Authentic. The warm and calming tone of the film will create feelings of care and safety, building trust and interest in potential clients.
We want family to feel like THIS is a place they can leave their loved ones.
While the main subject tells their story, b-roll images of happy and content moments will play, back and forth between a headshot of the subject talking
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marketing
A long form film lasting roughly 3 minutes can be used for the landing page of your website. A 30 sec to 1 min edit can be used for Facebook, YouTube, Instagram or an other social ads.
The goal of the ads is to create emotions of warmth and safety, which will captivate the viewer, sparking interest in Bainbridge Senior Living
Your website can be further supplemented with testimonials from staff, residents, and residents family.
Testimonial example
As a supplement to the main video, here is just a quick example of what a testimonial video would look like
Thank You
Thanks for taking the time to look at this treatment. I look forward to your thoughts!
Tyler Crawford
425-299-9193